INTRODUCTION
This branding was created for the orientation event of the 61st batch of students at the University of Foreign Trade, Campus II (2022). The idea behind it is quite simple. Overall, the branding features a lively and cheerful student wearing the school uniform. The incorporation of the red shirt with the school logo, the dynamic short skirt, and the subtle infusion of Japanese style all contribute to showcasing the unique identity of the FJC Japanese Club. This branding serves as an invitation for new students to join the club, encouraging them to embrace cultural exchange, language learning, and active participation in the university community.
